Notebook

There are two kinds of posts. Note: a measured lesson from our own work. Opinion: a post where we read something happening in the industry and explain what it means. The rule is the same for both: if there is a number, we show where it came from. No number, no post.

  1. 004OPINION 0Click data in Google's AI report

    Sites are now built to be cited, not read

    This summer, Google made three changes. Together, they point to one fact: the visitor to your page may no longer be human. The bad news is that there is no metric for this yet.

    · Search and AI · 8 min read
  2. 001NOTE 82100Mobile performance

    Where a static site hid the last 18 points

    Images were compressed, JavaScript was three files, and there was no framework. Lighthouse still gave 82. The remaining points were in three places, all named by the tool but not explained.

    · Web performance · 7 min read
  3. 002NOTE 63Font file

    Ten languages, three font files

    When you open a site to ten languages, the first thing that breaks is the font budget. It did not break. But we paid another cost for Cyrillic and Arabic letters, and we did not hide it.

    · Typography · 6 min read
  4. 003NOTE 181Language-specific pattern

    AI leaves a different fingerprint in every language

    If you translate a list of "AI-smelling words" written for English, you end up with a useless list. What bugs a German editor is not the same as what bugs a Polish editor.

    · Content · 6 min read

The notebook fills slowly: we write when we have measured something worth saying, not to fill a calendar. Describe your own project we're open if you want.